Shenzhen, China - March 31, 2011 - NORCO, a leading global professional and manufacturer in the IPC field, is pleased to announce its successful elevation to Associated Membership in the Intel Embedded Alliance (Intel EA). There are totally 24 associate members worldwide, including well recognized industrial computing provider such as Dell, Microsoft and Hewlett-Packard. Associate members aligning their technical roadmaps and programs, optimizing development in sync, and also collaborating closely with Intel. This promotion shows NORCO’s unique status in the IPC market and its strength in technology innovation.

As an honored associate member in the Intel EA, NORCO is recognized as a reliable technology partner serving the embedded ecosystems with a trusted line of Intel. NORCO also will have more opportunities to cooperate with Intel for mutual success through technology, architectural, marketing and co-selling relationships.

The associate membership opens a wider door for NORCO to better provide our customers the most innovative hardware/software and embedded solution based on Intel architecture. Additionally, NORCO’s professional ODM/OEM service will provide customers the competitive advantages with the effective reduction of the TSC (Total System Cost) and time-to-market. Through collaboration with Intel, NORCO will strive to deliver customers more leading edge embedded solutions, combined with Intel’s cutting-edge embedded technology.

Source: NORCO China